Snapchat has gone from being a simple photo and video sharing app to a marketing tool that can’t be ignored. The app has come a long way since its humble beginnings in 2011; self-destructing photos and video are no longer just for smartphone-savvy teens – they’re for marketers who want a creative way to reach their target audience.
However, utilizing this app to connect with a buyer persona can be tricky. It’s worth noting that Snapchat puts a limit on how long its videos and photos are available for on the app. For instance, a video or photo will disappear as soon as a few seconds go by, never to be seen again by the recipient. This means that marketers need to make the most of every second they get on the app, which requires a certain amount of strategy.
Understanding Your Audience
Even if your target audience is a group of executives, it’s important to grasp the environment of Snapchat. Since the beginning, Snapchat has been an app that encourages casual communication through the use of videos and photos. People take pictures of their meals, vacations, and daily activities to share with friends – they aren’t typically documenting professional behavior.