Search and app store browsing is the most used method for discovering and downloading new apps – accounting for up to 63% of all app discovery. This means the ease in which new users can locate your app in the Apple App Store and Google Play Store is imperative. That’s where App Store Optimization (ASO) comes in, making it as easy as possible for potential users to find and install your app.
ASO is the process of improving the visibility of a mobile app in an app store. Think SEO, but for mobile apps. The goal is to make your app rank as highly as possible in search through careful selection and optimization of title, keywords, icon, and more. In the following infographic and post, I’ll walk through key areas of your app that can be optimized to improve app store rankings, as well as best practices to serve as a starting point for testing and ASO.