Businesses with a brick-n-mortar location, or those that serve a specific area, need to capitalize on local search. With consumers searching increasingly from mobile devices, it is even more important.
The fact is that local search results show based on the location of the consumer searching. Creating a local landing page is an effective way to get local search traffic and more business.
What Is A Local Landing Page?
A local landing page is a web page designed to attract local consumers.
Its content helps search engines localize your business. This in turn helps the page show in search results relevant to that locality.
As such the page has to include the specific signals search engines look for — but also talk to the searcher.
Content For A Local Landing Page
- Address and map of the location or service area.
Use Schema markup to help search engines recognize the address information.
You can mention the name of the neighborhood, building, or community of the business. You can add directions, mention bus or metro stations nearby, mention nearby crossings, etc.
- Local contact information and important phone numbers.
Include opening hours.
Use Schema markup for the opening hours.
- Local focused content which can include community announcements and resources for the local area
- Customer testimonials for that location (be sure to include, city, state with the testimonial)
- A video walkthrough of that store
- Description of the employees of that location
- Services you deliver at that location