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Why Dark Posts Are the Best Facebook Advertising Approach Right Now

Why Dark Posts Are the Best Facebook Advertising Approach Right Now

Let me preface this post by highlighting the words in the title “right now.”

As with all things in this fast changing digital world, a killer tactic today may soon be worth very little when, for example, the network you’re using it on decides to change the rules or it simply becomes diluted due to the fact that everyone is doing it now.

For today one of the most effective advertising plays on Facebook is something being called ”dark posts.” The term, while sounding a tad evil, actually applies to the tactic of using news feed style ads that do not actually get published to the newsfeed of your page.

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