LinkedIn is the sexiest thing since Justin Timberlake’s song “Bringing Sexy Back”.
It’s so sexy, and such a useful business marketing resource that it has more than doubled its membership in the last year and now grows at a person every second.
If I were forced to choose between using only one social networking site for my business, from Twitter, Facebook, YouTube, and other social networking sites, I would choose LinkedIn, hands down. I still love these other social networking sites, but LinkedIn is by far the most powerful for your business and career.
It’s that sexy!
Why LinkedIn Is #1
With the average household income per user hitting $109,000, which is much higher than Twitter, Facebook, and the other social networking power houses, you know you are dealing with people who mean business.
Being that it is the largest business networking site in the world, there is a mindset shift when users log on to LinkedIn compared to logging on their cousin sites, Twitter or Facebook.
The mood changes, the messages are more professional. Conversations are geared toward partnerships and transactions, as opposed to how funny you looked in your birthday pictures, and everything is centered around advancing careers or building businesses.
LinkedIn Means Business
Everyone talks about the power of Facebook ads (I’m not discounting how dynamic they can be; in fact, I’ve had great success using them myself), but the LinkedIn ad platform is even more powerful considering the demographic is made up of decision makers.
My point being, if you aren’t using this powerful site to market your business yet, then it’s time to start taking it more seriously and step your game up.
There are a number of ways to market yourself and your business online, but here are 10 LinkedIn tips that will drastically increase your marketing potential:
1. Complete Your Profile
Your profile is the heart and soul of your online business brand. It usually ranks in the top 5 of Google search results for “Your First and Last Name”. When others do a search for your name to learn about your product, service, company, or previous work experience, then you’d better have a rock solid profile or that first impression could drastically tarnish your value. Make sure you fill out your profile 100% for starters, then go on from there to make it sexier.