If you’re an app developer trying to get your app out to the masses, you know how difficult this can be. Ranking in the app store and Google GOOGL -3.60% Search can feel like unrealistic and unattainable goals, especially when you’ve just launched a new app.
But regardless of which app store you’re selling on (Apple’s AAPL -2.96% App Store, Google Play, etc.), some basic optimization can go a long way. Just as you would expect to invest time and money into search engine optimization (SEO), you also need to focus on app store optimization (ASO).
This post will provide you with a complete list of the basics of ASO, including why it’s so important to rank in app store search, how to find and use relevant keywords, and which elements of your app listing are most important for ranking.