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Using Pinterest for B2B Marketing

Pinterest may have started as an online platform primarily for fashionistas, do-it-yourself crafters, and wedding planners.

But over the past couple of years, this visually driven platform has broken into new territory, grown and diversified its user base, and become a valuable resource to marketers on a much larger scale.

Pinterest isn’t just for creative women — it’s now a discovery tool that can benefit B2B marketers looking to connect with a massive audience.

Pinterest Isn’t Just For The Ladies Anymore

From the start, Pinterest has been a platform with a primarily female audience. Just over 70% of the site’s visitors in the US are women.

But men are beginning to stake their claim. In 2014, Pinterest’s male user base grew by 73%. More men were drawn to the site as Pinterest expanded categories to include topics like tattoos, camping, luxury cars, gadgets, technology and even pinball machines. They also improved their personalization and filter options making it possible to find content more relevant to a user’s interests.

Pinterest is no longer just for the ladies. The demographic of their 72.5 million users is expanding and creating opportunities for marketers who want to connect with a new audience.

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