My company Fedora helps people start their own online school.
Like any other web product, we have a percentage of people that successfully sign up for an account and people that abandon our website.
We spend a lot of time trying to understand the second segment — what is different about the people that are NOT signing up for our product?
As it turns out, potential teachers with any kind of online marketing pedigree — even something as simple as a blog or an email list, would sign up instantaneously.
But educators less well-versed with these channels were hesitant:
“I would love to build a school on my own site — but doing my own marketing is too difficult. I wouldn’t even know where to start”
“But Ankur… I don’t have an e-mail list. How can I get my first 10 students?”
But see… this is where they are wrong. Everyone already has an e-mail list.
All they need is the know on how to access it.