Inbound marketing is here, people. What this means for your business is that your audience no longer wants their attention bought––they want it earned. This means lead generation strategies need to be revamped across the industry to better meet the needs of target markets.
The first step in this evolution is to create compelling content, and the second is to use that content to convert visitors into leads. Of course, this is easier said than done.
To highlight the importance of a powerful lead generation strategy, we are going to backtrack a little bit first. Are you familiar with the analogy of the professor who presented his class with the challenge of trying to fit rocks, pebbles, sand and water into a jar as efficiently as possible?
By prioritizing the biggest items and placing them in the jar first, he was then able to optimize the amount of space used. Your business should take a similar mindset when implementing lead generationt tactics into your inbound marketing strategy.
Your Inbound Marketing Strategy Consists of Stones, Pebbles, and Sand
What are the large stones that are the most essential to your strategy? What are the pebbles that serve as secondary, supportive tools for your business? What small stuff or distractions are the “sand” of your business? Most businesses would argue that their customers are their “stones”.
While it is indisputable to say that customers are essential to any business, I want you, instead, to think of them as the water that was used to finally fill the jar. The water was poured in only after everything else was firmly compacted in the jar. Your business can benefit from taking this same mindset in your inbound marketing strategy.
It All Starts with Content
Your content is your stones. Compelling content plays a huge role in generating leads. This includes the tools used to generate traffic, such as your blog, SEO, PPC, and social platforms. Marketers reported that demand for content creation increased by 70.94% in 2013 and has continued doing so. Creating compelling content is your key to establishing yourself as the go-to, educational leader in your industry.[READ MORE]