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Tag Archives: #startupanalytics

3 Meaningful Twitter Analytics Reports That Unlock the Most Value

3 Meaningful Twitter Analytics Reports That Unlock the Most Value

Twitter Analytics provides detailed performance stats that are not accessible by 3rd party social media analytics tools. These stats contain a wealth of information and are available to anyone who has created a Twitter account. However, the key is to understand how to unlock this meaningful data to get the most value. Generally …

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11 reasons why your Facebook ad measurement is messed up

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A recurring theme I hear among paid social pros is the measurement discrepancy between Facebook and Google Analytics. People seem to have a really hard time matching up what’s happening with campaigns on Facebook and subsequent engagement, as measured by their analytics platform of choice (including – but not limited to – Google …

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