New social platforms are launched all the time. Just like Richard Branson’s famous quote “business opportunities are like buses; there’s always another one coming”, you can rest assured that there will be another social platform or app coming soon.
Perfecting tried and true methods on some of the more established networks is sometimes overlooked in favor of marketing immediately on the hottest social media trends.
Recognizing this, as well as the importance of video as we enter the second half of 2016, can have a real impact on the success of your digital marketing campaign.
The Growth Of Video Marketing
Whether you refer to it as video marketing or social videos, it is undeniable that videos have never been more important than now when launching a digital marketing campaign.
Videos have made their way into every interaction we are involved in online. From the launching of live videos broadcasts on Facebook to the increasing popularity of videos on Instagram and Twitter, accessibility of high-definition videos on all mobile devices is a must in the world of marketing.
As a matter of fact, over half of all video traffic is actually viewed a mobile device.