Right now, Snapchat is viewed as the underground social media app for youngsters. Despite the fact the app has more than 100 million daily active users that send over 400 million Snaps every day, Snapchat hasn’t reached the mainstream level of networks like Facebook, Twitter and Instagram just yet. The app is wildly popular among millennials, but older generations haven’t caught on quite yet. As you can see in the graph below from ComScore, nearly 50% of Snapchat’s users fall into the 18-24 age range.
If your aim is to reach a younger demographic, specifically 18-34 year olds, then Snapchat is the place to be. Not only is the app growing quickly, but the users are extremely engaged. In fact, 65% of Snapchat users upload Snaps. The challenge with Snapchat marketing is figuring out how to use the app in a way that engages users and drives action without being overly promotional. Even though the app has been around since 2011, Snapchat marketing is still very new since the app didn’t take off until 2014 and 2015.
With all that being said, there is plenty of opportunity to mix Snapchat into your social media marketing strategy. We’ve seen companies like Audi, GrubHub and the NBA have success, but how can you achieve similar results with your own Snapchat marketing campaign?