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Six Steps to Strategically Building an Influencer Marketing Program

Welcome to the era of Influencer Marketing. The rise of social media has allowed more people to share more information to a wider audience. This paved the way for a new breed of celebrities: The digital influencers. Today, with virtually everyone using social media for a variety of purposes, any one of us might influence someone […]

Author information

Neal Schaffer

The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog. Neal provides social media strategy consulting and coaching, having worked with Fortune 500 companies and a Grammy-award winning musician. He has presented worldwide on social media at more than 150 events and also teaches social media marketing at Rutgers University. +Neal Schaffer

Six Steps to Strategically Building an Influencer Marketing Program by Neal SchafferMaximize Social Business


 

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