With 42% of Twitter’s users following brands, it’s a fertile ground of marketing opportunities. It can spread awareness of your brand, generate leads, drive traffic to your site, build a loyal customer base and much more. You may have mastered the basics by now and know your tags from your trends, but there are some next-level tricks and ideas that often get missed out. Here are a selection of our favorite top-of-the-class Twitter marketing secrets that will separate the top tier of pros from the rest. Step up your social media game with these Twitter marketing tips to get you standing out from the competition.
1. Create Lead Generation Cards
Every tool reducing the number of steps in capturing a lead should be explored, and while links that get people to your site or landing page are great, why not get people subscribing to your mailing list with one click in Twitter? These lead generation Twitter cards will allow you to capture an email address and the Twitter account attached to it. If you like, you could follow Arby’s example and use an offer to entice people to sign up. They found that the leads from Twitter had a 31% higher email open rate than other recipients of their newsletter, and a 45% higher click rate. Lead generation cards are easy to set up, and encourage visuals to attract your audience’ attention. They could be used for promoted Tweets, or even pinned to the top of your feed to capture visitors to your profile.