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Share Google Analytics data and remarketing lists more efficiently using manager accounts (MCC)

The following was originally posted on the AdWords Blog.
From monitoring account performance at scale to making cross-account campaign changes, manager accountshelp many of the most sophisticated AdWords advertisers get more done in less time. To deliver more insightful reporting and scale your remarketing efforts, we’re introducing two new enhancements to manager accounts: Google Analytics account linking, and remarketing tag and list sharing.
Access your data with a single link
You can now link your Google Analytics or Google Analytics Premium account directly to your AdWords manager account using the new setup wizard in AdWords under Account Settings. This streamlined workflow for linking accounts eliminates the need to link each of your Google Analytics and AdWords accounts individually.
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Now when you import your goals, website metrics, remarketing lists, or other data from Google Analytics, you’ll only need to do it once. And whenever you add a new AdWords account to your manager account, it will automatically be linked with the same Analytics properties.
These enhancements save time so you can focus on optimizing your campaigns. You can learn more about linking your Google Analytics account into your manager account in the AdWords Help Center.
Scale your remarketing strategy
Many advertisers are seeing tremendous success re-engaging customers and finding new ones using Display remarketing, remarketing lists for search ads, and similar audiences. To help scale these efforts across the AdWords accounts you manage, you now have options for creating and sharing remarketing lists directly in your manager account from the new “Audiences” view, including any lists imported from Google Analytics or Customer Match.
You can also create remarketing lists using a manager-level remarketing tag and use them across your managed accounts. This eliminates the need to retag your website and manage multiple lists in each AdWords account. If any of your managed accounts have their own lists, they can be made available for use in your other managed accounts.
These enhancements make it easier and faster than ever before to get your remarketing strategy up and running. You can learn more about sharing remarketing tags and lists in the AdWords Help Center.

 

Posted by Vishal Goenka, Senior Product Manager, AdWords

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