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SEO Meta Tags Best Practices

What Are Meta Tags?

 Meta tags are a great way for Webmasters to provide search engines with information about their sites. (They) can be used to provide information to all sorts of clients, and each system processes only the meta tags they understand and ignores the rest. (They) are added to the <head> section of your HTML page. (GOOGLE)

Do Meta Tags Help SEO?

Ranking high in Google in 2016 has far more to do with relevance and reputation of high-quality content, user satisfaction and popularity than meta tag optimisation.

In my experience, Meta tags do not noticeably influence where a page ranks in Google, in a positive way.

Meta tags, when used properly can still be useful in a number of areas outside just ranking pages. Abuse them, and you might fall foul of Google’s punitive quality algorithms.

 

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