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Using Pinterest for B2B Marketing

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Pinterest may have started as an online platform primarily for fashionistas, do-it-yourself crafters, and wedding planners. But over the past couple of years, this visually driven platform has broken into new territory, grown and diversified its user base, and become a valuable resource to marketers on a much larger scale. …

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The 4 L’s of a Successful Lead Generation Strategy

The 4 L's of a Successful Lead Generation Strategy

Inbound marketing is here, people. What this means for your business is that your audience no longer wants their attention bought––they want it earned. This means lead generation strategies need to be revamped across the industry to better meet the needs of target markets. The first step in this evolution …

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5 Ways to Use Twitter to Connect With Local Customers

5 Ways to Use Twitter to Connect With Local Customers

Does your business rely on local customers? Are you looking for ways to make your business more visible in your neighborhood? You know that the Internet puts your business within a few keystrokes of people anywhere around the world. But did you know that social media tools, especially Twitter, help …

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