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The 4 L’s of a Successful Lead Generation Strategy

The 4 L's of a Successful Lead Generation Strategy

Inbound marketing is here, people. What this means for your business is that your audience no longer wants their attention bought––they want it earned. This means lead generation strategies need to be revamped across the industry to better meet the needs of target markets. The first step in this evolution …

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5 Ways to Use Twitter to Connect With Local Customers

5 Ways to Use Twitter to Connect With Local Customers

Does your business rely on local customers? Are you looking for ways to make your business more visible in your neighborhood? You know that the Internet puts your business within a few keystrokes of people anywhere around the world. But did you know that social media tools, especially Twitter, help …

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5 Killer Instagram Marketing Strategies You Need to Know

5 Killer Instagram Marketing Strategies You Need to Know

Ignore Instagram at your own peril. Since Facebook’s acquisition of the channel in 2012, Instagram growth has exploded, with 300 million active users, 30 billion photos shared, and an average of 70 million photos posted per day. People are engaging with Instagram posts on levels unparalleled by any other social …

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