We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too.
We now have tons of information on hand.
The ideal next step: Knowing that we’re looking at the right numbers and drawing the right conclusions from the data, simply and easily.
When it comes to Twitter analytics and Twitter metrics in general, I’ve done a bit of research into what exactly we can learn—as straightforward as possible—from all the awesome numbers Twitter displays. Read on to see what I’ve come up with and if you can gain some insights from these stats, too.