Using the language of your customers is vitally important to how you position your product in the minds of your customer. When visitors see your ads or arrive at your website or landing pages you want messaging that will work.
Find the words your customers use. Then you can use those same words in your communications: including website messaging, headlines and subtext, and Advertising etc.
How do you find the words your customers use using Twitter Advanced Search?
Twitter Advanced Search ( https://twitter.com/search-advanced) is a treasure trove where you can learn what customers asking your competition, or search for phrases including keywords that relate to the problem your business solves.