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How to Run an Instagram Influencer Campaign

#1: Reach Out to the Right Influencers

The first thing to do is to identify potential Instagram influencers and reach out to them.

Identify Influencers

Take your time exploring Instagram pages that are related to your business and whose followers align with your target audience. You can simply go to the Explore tab and search by keyword to find potential candidates.

Once you’ve found an interesting account, look at the suggested accounts that appear next to the account’s Follow button.

suggested instagram accounts

Find influencer prospects by looking at the Suggest accounts for any user.

Make a list of at least 10 accounts you want to target, focusing on ones with more than 100,000 followers. The more substantial the account’s follower base, the more successful your campaign is likely to be.

However, don’t look only at the number of followers that an account has, because that doesn’t tell the whole story. Look at the posts’ engagement (the number of likes and comments) and make sure there’s a good balance.

Contact Influencers

After you’ve compiled a list of influencers, it’s time to reach out to them. You want to ask if they would consider adding a link to your landing page to their bio.

Instagram pages that are open to advertising opportunities typically make it easy for you to contact them. In their bios they will provide an email address and often a Kik contact name as well. (Kik is a messaging app commonly used by the Instagram community.)



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