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How to Master Content Marketing on LinkedIn

There are a few different avenues for sharing information on LinkedIn, but which one is the best method? And what if you’re not ready to invest in paid advertising? There has to be another option, right?

The good news is that there is another option. In fact, there are a couple of ways that marketers can leverage LinkedIn’s platform for content distribution without having to pay for it.

Looking to send out short, digestible content? Engage with a status update.

Have something long and poignant to say? Publish an article.

To help you get a better handle on where and how to execute a content marketing strategy on LinkedIn, keep reading. I’ve covered everything you need to know from tips on content you should (and shouldn’t) share to how to determine the right frequency for posting.

Where to Distribute Your Content on LinkedIn

1) Status Updates

One of LinkedIn’s most underutilized features is the “LinkedIn Status Update” (also called your “Network Update”) in your LinkedIn Profile. This is one of the best ways to stay in front of your target audience on a consistent basis. And when used correctly, these little messages pack a big punch.

Your status update “block” is a white box located just below your picture on your homepage. Whenever you share an update, your message is then broadcast to all of your network connections.

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You can also control the visibility of your posts before sharing. This means that you can pick and choose which posts you want to share with everyone, share with just your connections, or share with both everyone and your Twitter network.

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If someone from your network “likes” one of your updates, it will then be shared with their network. The more likes your post earns, the more exposure you receive.

And while updates serve as a great place to share your thoughts, linking in a blog post or interesting website will help you to provide an even richer source of insight.

4 Tips for Sharing Updates on LinkedIn

  1. Share links to interesting articles, websites or videos. Use words that grab the readers and encourage them to click the link

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