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How to Build a LinkedIn Marketing Plan that Delivers Ongoing Results

Are you happy with how you are using LinkedIn?

LinkedIn offers companies multiple marketing opportunities, but which ones are right for your business?

In this article I’ll show you five different ways to use LinkedIn to market your business.

How do you do start?

You’ll want to develop a comprehensive and consistent LinkedIn marketing plan for your business to achieve long-term, sustainable success.

It doesn’t matter if you’re a large corporate brand or a small business, you can build a comprehensive LinkedIn marketing strategy on a scale that suits your needs and objectives.

social media examiner business page

Social Media Examiner strategy on LinkedIn includes updating the business page regularly.

In order to have success with LinkedIn, you’ll need to make a long-term commitment to your plan. A strategy that delivers results requires ongoing management, monitoring, analysis, and adjustments.

Remember to assess your resources first and determine what you’re willing to commit with regard to people, time and dollars. An ongoing commitment to your strategy ensures you stay on track toward achieving your company goals.

Here are 5 LinkedIn marketing ideas your business can integrate into your comprehensive marketing program.

#1: Build a Robust Company Page on LinkedIn

To create a business presence on LinkedIn and gain access to additional features that enhance your visibility, you must build a LinkedIn company page.

Think of your LinkedIn company page as an extension of your business website within LinkedIn and use it to display compelling graphics, add products and services, even include job opportunities.

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