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High-Performing Facebook Ads: It’s a Numbers Game

Facebook Ads flat out WORK!

Not for just a few people. Not just for highly skilled digital marketers or businesses in a few niches, but for everybody!

GUEST POST: Here is a guest post from the awesome Terry Williamson from Boom Social.

Here is the most recent example of how they worked for my company, Boom! Social.

In the first two weeks of May we spent $10,444.60 on Facebook Ads to give away 7,538 copies of this lead magnet.

Why would I do such a crazy thing? Spend $10K to GIVE something away!?!

Because 11.4% of the people who took the free offer went on to purchase the first upsell and a whopping 24.7% of those went on to purchase the second upsell, our membership program.

My return on investment (ROI) was well over 100% on Day 1.

What that means is my Facebook Ads are, well…FREE!

But, that’s not the point of this post.

My point is, it’s all about the numbers!

Most people make a half-hearted effort at using Facebook Ads to grow their business. They use ONE crummy graphic, to build ONE ad and put it in front of ONE poorly designed audience. After three or four days of throwing money down the drain and not seeing results they quit and conclude “Facebook Ads don’t work!”

They do. You are just placing all of your chips on one number!

Here are the two things that you can do to vastly improve your success rate with Facebook Ads.



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