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Have You Done These 5 App Store Optimizations?

App Store Optimization (ASO), while still a relatively new venture for many marketers, is one of the best ways to promote a new or existing app on a lean budget.

The first and most critical component to ASO, of course, is developing a phenomenal product that people will not only want to use, but will want to share and evangelize on your behalf.

Completing basic ASO will give your app a fighting chance to succeed in the app marketplace, but achieving Flappy Bird or 2048 levels of success mandates a product that is useful, addictive, or both.

1. Optimize Your Desktop Website To Rank For App-Related Keywords

Focusing app marketing effort into a desktop site may seem counter-intuitive, but online search volume for “app” keywords (especially Android-related searches) has seen stable interest over the past two years:

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Intro to App Store Optimization (ASO)

Intro to App Store Optimization (ASO)

This post will cover two topics: how to submit your app to the App Store …


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