App Store Optimization (ASO), while still a relatively new venture for many marketers, is one of the best ways to promote a new or existing app on a lean budget.
The first and most critical component to ASO, of course, is developing a phenomenal product that people will not only want to use, but will want to share and evangelize on your behalf.
1. Optimize Your Desktop Website To Rank For App-Related Keywords
Focusing app marketing effort into a desktop site may seem counter-intuitive, but online search volume for “app” keywords (especially Android-related searches) has seen stable interest over the past two years: