For the past few months, we’ve been experimenting with different ways to grow JournoRequests.com (a service that delivers PR opportunities from Twitter to your inbox) — and trying to avoid paying for Facebook or Google ads.
Our latest experiment is LinkedIn. Personally, LinkedIn always seemed to be about maintaining professional connections rather than marketing, although one feature they have has stood out: Who’s viewed your profile. Every time I get that kind of notification, I’m curious to see who has viewed my profile what it is they do. It’s just human nature. What if we could use this to get people interested in our B2B product?