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From 0 to 110k Instagram Followers In 5 Months: The Growth Story of Foundr

If you’re just starting out on Instagram it can be a daunting task to catch up to brands and competitors that have built a loyal following over the last 5 years.

I recently caught up with fellow Melburnian – Nathan Chan who cofounded an online magazine for entrepreneurs called Foundr.

We chatted for a few hours on various growth strategies, until a particular topic really piqued my interest.

Nathan started posting images to Instagram for Foundr Magazine on 2nd November 2014. We’re now in April 2015 and to date the account has:

  • 111k Followers
  • 777 Posts (5.18 per day)
  • 1.43M Post likes (1.8k per post)
  • 61k Post comments (78 per post)
  • Averages 20k CTA clicks per month

I was seriously impressed with the amount of growth he has driven in such a short time. Not only that, but that he’s turned Instagram into one of his largest channels for driving new Foundr Magazine subscribers.

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