When was the last time an infographic made your job, or at least your day, easier?
I find it takes a couple of beats before I can think of an example.
Visuals are a great way to amplify the reach and impact of the content you create, but some brands churn out infographics, e-books, and social media images without stopping to think about how those pieces of content can help readers ease their pain points and provide the resources to fix them.
Most of the time, brand-generated content doesn’t get shared just because it has an ultra-compelling headline or significant advertising dollars to back it up. Instead, the most popular visual resources are those that give your audience actionable, valuable, and, above all, non-promotional tips they can apply to their daily work.
Next time your team is drafting a new piece of visual content, ask the following questions about its intent, potential reach, and ultimate value before you pour hours and dollars into the project.