It goes without saying that the importance of organic and non-incentivized downloads should be recognized. General app store browsing is the most common way apps are discovered, up to 53% actually. With that said, you are up against over 1.5 million apps in both the Apple App Store and the Google Play Store.
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Intro to App Store Optimization (ASO)
This post will cover two topics: how to submit your app to the App Store …