Defining A Growth Hacker: Debunking The 6 Most Common Myths About Growth Hacking
With any buzz, popular sentiment can become detached from reality. Thought leaders in a burgeoning space can be blown up with grand expectations that can embellish the truth that lies underneath the surface.
Today, growth has become a regular topic of conversation in Silicon Valley. More and more startups are looking to hire growth hackers or to develop their own growth strategies. However, there are a handful of myths about the purpose and function of growth hacking itself that have gained traction. In this article, I will explore six of the more common myths ones that serve to misconstrue growth hacking methods and goals and set false expectations.
Myth No. 1: Growth Hacking Is A Cheat Sheet Of Secrets On Growth
Reality: The “secret” is the mindset, not the toolset.
Growth hackers are often viewed as the key part of a secret recipe to create a rocketship startup. Growth is frequently viewed as something like a book of “secrets” on how to find and leverage channels. These “secrets” are locked away in the mind of a growth hacker, but this myth masks growth as magical dust over hard work and prioritization.