Social Media Marketing

We all know Facebook has hashtags — but should they be part of your Facebook marketing strategy? I asked 13 experts for their opinions on this. Before you read their replies, let’s look at results from a study by Social Bakers, which examined how Facebook engagement correlates hashtag use. (Takeaway: …

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here are amazing reasons to use Twitter ads. Twitter can generate qualified leads at a lower cost than most of the other major ad platforms. It’s true! But not if you follow Twitter’s instructions. Why? Because Twitter’s advice for creating lead generation cards is completely wrong. In this post, you’ll …

Don’t you just hate how much big brands suck up all the page one results on Google? Seriously — like ALL of them. These guys are hard to outrank, if not impossible. If you want to get your brand front of people quickly but don’t want to rely solely on …

We all know the power of Instagram. Huge companies like Coca Cola, Starbucks and Nike dominate the space. Companies with established followings seems to have no problems getting engagement and results. But how can you use Instagram for small business? You don’t have to be an enterprise-sized company to get …

 So you downloaded Snapchat. Problem is, you don’t know what the hell to do with it. It kind of scares you, actually. But you’ve made up your mind and there’s no going back. You are going to conquer your fears. You are going to become not-bad at Snapchat. And I …

One of the problems about Twitter is that it was never meant to be used for data mining. It displayed conversations of those you followed, and you could see whenever someone mentioned your username or sent your a private message. In fact, Twitter didn’t even have an integrated search engine …

Have you ever wondered what it takes to be so good at Snapchat that you become something of a celebrity? Snapchat star and doodler extraordinaire Mike Platco (who goes by mplatco on the platform) stopped by The Huffington Post office this week to teach us (and you!) some mind-blowing tips and tricks. The …

When it comes to social media, brands tend to have a fairly firm grasp on how to handle Facebook and Twitter, but Instagram still appears to challenge many companies. Some brands, like American Express and Burberry, excel on the all-picture site, while other companies fail because they treat the platform like …

If you want to enhance your brand and use visuals to connect with your audience, you need to be on Instagram. With over 400 million monthly active users and the highest engagement of any social media platform, there’s no reason you shouldn’t be using Instagram for business. Unfortunately, a lot of companies …