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Email Marketing

Build Customer Trust by Sending These 6 Emails


When sending emails to your current and potential customers, it’s important to remember that not every point of contact should be a push to sell your products or services. Building business relationships starts with building trust from the very first email. So, how do you build trust? By respecting your …

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Increasing Revenue Through Abandoned Cart Messaging and Incentives


Last week, we explored a few of the ways that email personalization and MailChimp’s social media integrations could help your business make more money. This week, we’ll focus on the revenue-boosting benefits of incentivizing your campaigns and sending cart abandonment messages to your customers. Send cart abandonment messages Online shopping carts are abandoned for a …

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4 Ways Interactive Content Can Up Your Email Marketing Game


It’s not a new concept, but it’s getting a lot of hype lately amongst the email community. It’s even been coined the “next big thing” in email. We’re talking about interactive content. Interactive content brings a fresh approach to email, a channel often looked to as static and dated. (We know that’s not …

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10 Email Marketing Tips From the Social Media World


Marcia, Marcia, Marcia! That’s email marketing (Jan) talking about social media. Now that I’ve made myself sound older than I am, let’s talk about how these two (just like Marcia and Jan—of course, Marcia gets top billing) are a lot more alike than you may realize. Social’s rapid growth in …

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4 Hacks to Supercharge Your Search & Social Marketing with an Email List


Email marketing is a great way for small businesses to reengage their customer base. It’s a fast, easy, inexpensive, and effective way to drive more sales. Reaching these customers is key to your marketing, but too many email blasts can force even the most loyal customers to click the unsubscribe …

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Engaging Subscribers with Contextual Emails


There’s no denying it: content marketing is having a huge moment right now. Business owners and bloggers across all industries are creating as much content as they can in order to educate their audience to build trust and brand loyalty. But we’re moving beyond the strategy of simply creating content …

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Linked Campaigns 101: What to Write in Your Linked Email Campaigns


This is the third post in our series about the many ways you can use Campaigns, AWeber’s new email automation platform, to deliver AWesome content to your subscribers. Check out our previous posts about creating welcome campaigns and writing email courses. Has a business ever made you feel really special? …

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