The mobile app market, though future-forward, is still just like any other marketplace. The winners win big, and the losers go home crying. Your potential revenue is hug — if your app gets found.
Unfortunately, that if gets bigger every day. Total app inventory across the iOS App Store and Google Play was 3.1 million in 2015, and by 2020, it’ll be 5.9 million.
“App marketing,” says Stewart Rogers, Director of Marketing Technology at VentureBeat, “is really a very very very tough job. It’s like selling sand to a Bedouin.” Most CMOs agree.
And that’s why app store optimization (ASO) is essential. Japheth Dillman, CCO of Yetizen and Aaron Kardell, CEO of Homespotter, joined Rogers in a recent webinar to discuss the new VentureBeat Insight report on ASO, which found that, on average, implementing ASO boosts organic downloads by 20 percent, and can, in some cases, double or even triple organic downloads.