n a pay-to-play world, sometimes it’s what happens organically that’s most important.
And mobile marketers can influence that “organic” experience a heck of a lot with tools and best practices for app store optimization (ASO) that many app publishers overlook.
What can you achieve by optimizing for the right keywords? It depends on the specific keywords and competitive landscape you face. But veteran app store optimization entrepreneur Jai Jaisimha, of Appnique, said “we have seen apps go from not being in the top 100 to being ranked in the top 10 for important search keywords.”