You want your potential customers to be able to find you through search on the App Store because over half of apps are discovered this way. The first place that you need to start is selecting the right app store keywords and app name.
Here are a few tips on how to define your app name and keywords on the iTunes App Store (go here for Google Play Store tips). Doing this well might not get you on the Top Charts, but you can still get a ton of downloads.
As far as App Store SEO is concerned, your app name and keywords count the most.
This is not a big secret, but if you have never gone through the process before, it can be daunting. In this post, we will show you what to look for and how to maximize these two components of your app SEO, otherwise known as App Store Optimization (ASO).