For app developers, App Store optimization is an incredibly important yet frequently overlooked opportunity when trying to create traction and growth (i.e., more downloads).
Not surprisingly, there’s quite a bit of overlap between App Store optimization and traditional SEO, but it’s important to remember that the App Store is in relative infancy when compared to its big search counterparts.
What foolows is an outline of the most important factors that can impact app store ranking, along with a few tips to ensure long-term improvement.
On-Page Relevance Factors
Based on a study of more than 200 app searches, it would appear that the following on-page factors are the most important within the app store.
- App Title: Keyword usage in the title appears to be one of the most important relevance signals. It is currently unknown whether it’s a direct signal (keyword usage means higher ranking) or an analogous one (keyword usage results in higher click-through rates).
- App Description: Appropriate keyword usage should also be used within the body copy…errr app description.
- Keywords Data: A good old keywords tag, you ask? Yes, but it appears Apple is already de-weighting its impact. Expect keywords tag to get phased out altogether as app development becomes even more accessible to a mainstream audience.