So, you’ve finally gotten Apple to accept your app into the App Store. Congratulations!
Unfortunately, now’s when the real hard work begins since you need to strive for app store optimization.
ASO is the process of getting your new app creation greater visibility in the App Store. There are various App Store optimization tools around to help you in this quest.
Without App Store optimization, it’s going to be very hard for people to discover your app, since there were 1.5 million apps in the store as of July 2015!
The last thing you want is for your app to go unnoticed.
After all, your passion, ingenuity and hard work saw you through the months and years of design and development because you believed that your app provides huge value to consumers.
Instead of failing to find an audience for your app, simply follow these steps to implement ASO and get your app the attention it deserves. We sum up the most important points you need to follow in the infographic below, and we’ll go in great detail of each point in the rest of the article.
STEP 1. UNDERSTAND WHAT “APP STORE OPTIMIZATION” IS AND WHY IT’S IMPORTANT
The App Store has a ranking criteria in much the same way that Google has a ranking criteria for the websites it lists on its SERPS (search engine results pages) for specific keyword searches. That’s why you can optimize your app in the App Store and make it appear higher up in search results pages.
Put another way: If you neglect ASO, no one will be able to find your app! It’s just like if you have a website but neglect to optimize it for the search engines. No one will be able to find it either.
If you think that ASO is something you shouldn’t take seriously, think again. Look at these two stunning pieces of data about how people download and use their apps:
- According to European Technographics Consumer Technology Online Survey, a significant 63% of all apps downloaded and used in the App Store are found by users browsing for apps.
- Another survey, this one conducted by mobile marketing platform Tune, shows that 47% of all American iPhone users discovered the latest app they downloaded by browsing the App Store.
This underscores how important it is for you to be on top of your ASO. You want your app to be at the top of the list, or at least on the first search results page for those users browsing in the store.
Breakdown of Mechanics and Factors Involved
To know how to successfully optimize in the store, you have to know what signs and signals Apple is looking for. Once you know what Apple uses to rank your app’s search visibility, you have to optimize for these specific factors.
You could use a service like Aptelligent to discover operational and usage trends, uncovers issues with your app and analyzes behaviors.
According to John Rampton, the two factors Apple puts its heaviest emphasis on are the title of your app, and keyword searches. These two elements form the foundation of your successful ASO strategy. Your App Store optimization keywords are extremely important.