We’ve all read those same old Twitter marketing techniques: use hashtags, speak with your followers, listen more than you talk, and a host of others that are all too obvious after using the service for more than a few days.
I’m going to skip past those and give you advanced Twitter marketing techniques that will really help your Twitter account take off. Whether you’re trying to get the word out about a new piece of software or you just want people to know about your latest online sale, these are the Twitter strategies you’ll want to employ.
I’m going to break down my advice into three basic categories: tweet layout, using your followers, and using your competitors. You can choose to focus on one topic for certain marketing efforts, or just build up your knowledge slowly.
How to Change Your Tweet Layout for Optimal Engagement
Vary link locations: You may think that placing a link anywhere in a tweet is good enough, with the most common location being the end of the tweet. A recent study by Dan Zarrella used a heat map on tweets that had links in them. It found that the click-through rate for links was higher on average, by quite a bit, when the links were closer to the beginning.