Creating an app for your company’s services is an excellent way to get people involved in your company in the mobile space. People are constantly on the move, so if you offer any type of data, personalized profiles or information, games, etc., creating an app will help people want to use your company because you’ve made it easy to use your services on the go. While having a website optimized for mobile is great (and essential), a mobile app makes things even easier.
App store optimization is becoming a key factor to mobile marketing success. While you can certainly advertise your app on your website and tell your clients and customers about it, you want to be able to be found by others who maybe haven’t visited your website yet, so you’re essentially working in reverse. You want more downloads, but you also want more clients, and great ASO can help you accomplish both.