Unless you are a red carpet celebrity or a mega brand, creating a Twitter profile is certainly not a case of “build it and they will come”. Organically attracting a large following on social media tends to be a bit of a slow burn.
There has been a lot of talk lately within the startup marketing community about “Growth Hacking”. As Twitter Product Manager Paul Rosania describes it, the job of a growth hacker is to try “a lot of ideas, ruthlessly optimizing successes and quickly discarding dead ends.” There is no one thing they do to achieve growth.
The “growth hacker” mindset is very applicable to inbound marketing. There are a number of growth-hacking tactics that can help to supplement the organic growth of your Twitter following with periods of accelerated, yet targeted growth.
The tips and tricks outlined in this post will not only help you accelerate the growth of your Twitter following, but help you identify the Twitter users that matter the most for your business.
1) Create Targeted Lists of Twitter Users
One of the lesser-known features of Twitter is the ability to add people to “lists”. Lists are essentially a way to curate targeted groups of Twitter users. Apart from the ability to distill a relevant stream of Twitter conversations, adding people to lists is an effective way to grow your Twitter following.