Wondering how you can stand out on Snapchat?
Want to know what’s working for others?
Taking a cue from businesses that are successfully using Snapchat can help you strengthen your own brand’s presence on the platform.
In this article you’ll discover how to improve your marketing on Snapchat.
#1: Provide Specialized Content
Many brands use Snapchat because of its authenticity. You can use this attribute to strengthen your community ties by publishing content that shows a similar but different side to your brand.
For example, you can make your fans feel like insiders by providing content that’s not available on your other social channels. This will excite users because they’ll feel they’re in the know and will develop an emotional connection to you and your content.
Music producer DJ Khaled has created one of the most engaging Snapchat communities with over 2 million followers, a quarter of which watch his snaps within the first 5 minutes. With his 24-hour Snapchat stories, he provides daily insights, otherwise known as “keys to success,” through inspirational advice and commentary on his life’s adventures.
By providing exclusive content to your Snapchat community, you create a sense of trust and inclusivity.
#2: Surprise Fans With Promotions and Perks
Social media giveaways and contests are some of the best ways to build customer loyalty, and Snapchat users love them.
Use snaps to offer insider access, promo codes or discounts with a Snapchat scavenger hunt. Build anticipation when you announce the giveaway or promotional offer on Snapchat prior to the launch date.