Ignore Instagram at your own peril.
Since Facebook’s acquisition of the channel in 2012, Instagram growth has exploded, with 300 million active users, 30 billion photos shared, and an average of 70 million photos posted per day.
People are engaging with Instagram posts on levels unparalleled by any other social network. According to Forrester research, Instagram user interactions with brands is 400% higher than on Facebook and Twitter, delivering 58 times more engagement per follower than Facebook and 120 times more engagement per follower than Twitter.
So how can brands start building an Instagram presence? And how do you start engaging with followers to drive sales?
Here are five tips to get you started:
1. Never Forget the Hashtag
Thomas Lashier, the owner of Freaky Fresh Marketing, says that hashtags are key to reaching prospects and customers on Instagram:
Companies can categorize their photos and videos using relevant hashtags, which will help their photos and videos show up in live feeds that their prospects are following.
By using hashtags, businesses can drive traffic to their Instagram profile, where they can use the profile link to drive traffic to their website or an introductory offer.