If you’re an app marketer or developer, you already know the challenges of getting your app to rank in the app store. This can prove to be a challenge considering there are more than 4 million apps in the Android Play Store and Apple App Store combined.
So you try to optimize your app page in an attempt to gain a higher rank in the app store.
But marketing your app gets really hard if you’re committing some of the most common mistakes app owners make while trying to optimize their app page.
1. Keyword Stuffing
You’ve heard about the importance of keywords in ASO, so you decide to place high-ranking keywords randomly in your app title and description.
But just as in SEO, stuffing your content with keywords can end up hurting you instead.
Take a look at it from the point of view of a user. You search for a certain type of app and you come across a high ranking one. But what you read makes no sense. Would you download it?
Take a look at the example below and see how they’ve used the keyword “emoji” multiple times. They’ve randomly added “emoticons” in the title and the description doesn’t even make sense anymore.
2. Changing Title Too Often
Some app owners make the mistake of changing their app title frequently, according to the latest keyword rankings. They believe that this is essential for optimizing their app page. In fact, it can hurt your ranking.
Remember that app download volume is an important determiner of its ranking. The more download, the higher it will rank. So you need people to spread the word about your app to improve download rate.