We’re starting off our Facebook Advertising & Marketing Guide with some general tips and tricks for advertising on Facebook. Learn to select your campaign objectives, use various Facebook advertising formats for different needs, control the costs of advertising on Facebook, and more.
1. Go in with established goals. Do you want more website visits? More Facebook likes? More fan engagement? Each of these metrics has its own value, so choose your main objective before you get started. The Facebook ad type you go with will depend on what you’re trying to achieve. Facebook’s new advertising scheme guides you to recommend ad formats based on your primary goal.