If you run a company that depends on local customers, then local SEO is vital for your business. Local SEO is a subset of search engine optimization that helps people in your area find you on the search engines. And let’s be honest. When we say “the search engines”, we really mean Google.
Getting your local SEO plan dialed in is important because B2B and B2C consumers depend on the Internet to get the information they need to make purchase decisions. Google is no longer just a tech giant, it’s a fundamental part of the digital economy. Very few major purchase decisions are made these days without at least some level of “googling.”
The Top 4 Tips for Local SEO in 2016
- Go Mobile Or Go Home.
Mobile-friendly website design is no longer optional. Mobile device searches have already surpassed desktop and laptop computer searches worldwide. Website mobile friendliness, in fact, is now a Google ranking factor. Giving people a great mobile experience on your website means making more conversions and generating more revenue. It’s as simple as that. And there is great opportunity to make shopping on your mobile site a special experience. Mobile-only deals and special promotions can keep people coming back to your tricked-out responsive design website. Your first move in 2016 should be to create the best possible mobile experience for your prospective customers.
- Voice Search Is Calling.
Along with the growth of mobile searching comes greater demand for voice search. More people are using this feature on their smartphones to locate the businesses, products, and services they need. Some people use voice search to…