Let’s not pussyfoot around it.
Blogging is a lot of work. Hard work.
Generate new blog post ideas. Write weekly content. Promote posts via social media and email.
At times, we all wonder whether our blogging efforts are paying off. Do we need to keep plugging away? Write more? Promote more?
The thought of quitting might even creep up now and then. Wouldn’t it be nice to stop worrying about your next blog post? And have some extra time to go out with friends? Or to read a book?
But the benefits of writing a business blog can be tremendous. Career-changing.
A blog can generate search traffic, help build your authority, and generate leads. Your blog forms the nerve center of your social media activities.
Many case studies exist of companies and solo-entrepreneurs whose blogs fuel their businesses. In my case, blog posts generate almost all of my business leads.