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17 Best Sales Funnel Examples to Get Your Site to Convert More Customers [ Updated for 2018 ]

You’re here because you want to learn more about sales funnels.

Well you won’t be disappointed. I promise.

This is currently the most comprehensive resource you can find about sales funnels. I originally wrote it back in 2011. Back then, there was very little, if any, published information on the topic.

Like the gift that keeps on giving, the following is brand-new and updated for 2018. We’ll continue to add to this post in the future, too. I recommend bookmarking it.

We have 17 ripe examples here of some of the best, highest-converting funnels on the web today. From huge companies like Groupon and Netflix to smaller brands like Crazy Egg and Mixergy, these examples cover all bases.

What Is a Sales Funnel?

Before we dive into this list, we should briefly discuss some terms. We’ve defined sales funnels before, and even offer a handy template, but let’s review what it is:

A sales funnel is “a series of steps designed to guide visitors toward a buying decision. The steps are composed of marketing assets that do the work of selling, like landing pages and email.”

Want to jump ahead? Here’s a handy table of contents (and don’t miss the bonus at the end):

Example 1 – CrazyEgg.com
Example 2 – Groupon.com’s sales funnel
Example 3 – Grasshopper.com
Example 4 – Basecamp
Example 5 – Mixergy.com
Example 6 – Planscope.io
Example 7 – AutoGrow
Example 8 – Harvest
Example 9 – Perfect Audience
Example 10 – Leadpages.net
Example 11 – HelpScout.com
Example 12 – Drift
Example 13 – Mint
Example 14 – Wufoo
Example 15 – MailChimp
Example 16 – SEOMoz
Example 17 – Netflix

If you like sales funnel examples like those in this indepth article, then you’ll also like my free 11-point checklist for how to create the perfect sales funnel.

Here’s the format for how I’ve broken down each example:

Steps in Sales Funnel – This lays out for you, point-by-point, each page and step the customer goes through on their way to making a purchase. In some cases, it also works to point out some of the follow-up steps and “if-then” scenarios. For instance, how does the funnel respond “intelligently” to get prospects who didn’t buy to come back to the website?

Why It Works – In this section, I break down for you why the funnel works and what natural logic or emotional “hooks” it uses to drive conversions.

What Makes It Unique – You get the idea.

Where it Could Be Better – Here I give my professional opinion of what could be improved and why certain parts of the funnel might be leaking.


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