You probably know that Facebook is the number one social media platform, which most people use.
Apart from the fact that we are using it for chatting with our friends or sharing the things we love such as photos, videos, or even document files, some people especially business owners use it as their number one source of traffic and sales and a spot for branding.
Facebook has become one of the best drivers in terms of conversions and sales for most of my clients. See two examples below:
Facebook marketing client 1: This client approached me to do full social media marketing and management for them. Although Facebook is not the platform that best gives them the most traffic, I’ve found out that the social platform that best gives them conversions such as sign-ups and sales is Facebook.
Facebook marketing client 2: This client approached me to do Facebook marketing only for their new brand. Their goal is to increase sales, branding, and of course following. Since they’ve hired me to do Facebook marketing, it is important to help them achieve their goals.
For most business cases, before you can use Facebook to gain sales and traffic or to produce conversions, you should let the people know that your business exists on Facebook’s platform.
In this list, I will be with you for a tour of the best, engaging, and the most effective Facebook marketing strategies for businesses that anyone can do. So, let’s start rocking and rolling!
Effective Facebook Marketing Strategies for Businesses
1. Leverage the Existing Traffic to Your Site
Remember that it is advisable to have a website for every business since it will function as your sales transaction hub or storefront where people buy your products or learn more about your services.
You can easily leverage the existing traffic on your site by putting social media icons that can be seen and clicked, which are direct links to your Facebook page and any other social media account pages you have. Refer to the picture below as an example.
Hot Facebook Marketing Tip:
Most websites put their social media icons on their homepage or header since it is the area where these icons could be easily seen; thus, this move provides better click-through rate (CTR) placements.
2. Use Your E-mail Signature to Display Your Fan Page URL
If you’re using e-mail as one of the ways to contact or reach your customers, using your e-mail signature to display your fan page URL will be effective. Having your social media pages URL beneath your e-mail messages or at your signature will make your recipient see it easily and probably click it, which can convert into traffic or a following.
Hot Facebook Marketing Tip:
If you have current events on your social media pages, you might want to include them in your e-mail signature with a call-to-action format.
Example: Want to receive a gift from us? Like us on Facebook!
3. Send Out an E-mail Blast
Letting people know that you are on Facebook is the first goal you should achieve. Sending an e-mail blast is just one of the best ways to do this.
You might want to consider sending an e-mail blast between Monday and Wednesday mornings for most conversions. A study from HubSpot, The Science of Email Marketing 2012, stated that morning e-mails get high CTR.