If you think public relations and social media are not one and the same, you’d be mistaken. Sorely mistaken. You see, both disciplines complement each other and having a good understanding of how Twitter ties into it all, can see you experiencing exponential growth.
What business or entrepreneur wouldn’t want to utilize Twitter’s full suite of marketing tools especially when the returns can be so meaningful and profitable?
To send your Twitter followership rocketing into the stratosphere, you must take the following into account.
What Do You Want to Achieve?
From the get go you need to start asking yourself questions like: For what purpose do I need Twitter? Am I only using it because my competitors are and they’re reaping the fruits?