Landing pages exist to serve one purpose: getting website visitors to convert to the next stage in the buying journey. Although their purpose is simple enough in theory, actually designing a successful landing page requires some detailed planning and creative testing.
Regardless of what your business is selling or the conversion action you hope to instigate, it’s helpful to get inspired by seeing what other great landing pages look like. And because there’s no one “right” way of doing a landing page, you’ll want to check out examples from lots of different industries for different stages of the buying process.
Disclaimer: I don’t have access to the analytics for each of these landing pages, so I can’t tell you specifically how well they convert visitors, contacts, leads, and customers. But many of them do follow best practices while also implementing a few new experiments that could give you ideas for your own landing pages.
12 Great Examples of Landing Page Design
We love that on Lyft’s landing page, they zero in on their drivers’ main motivation: earning money easily.
We also love that, in addition to the “Apply Now” form, drivers can type their city and the number of hours they might drive for Lyft in a week to calculate how much they’d make. When visitors fill out that information and press “Calculate,” they aren’t taken to a new page. Instead, they see a dollar amount followed by a new call-to-action button to “Apply Now” (which, once clicked, takes drivers up to the form).
By offering these two conversion paths, they’re able to address two different types of people in the conversion path: those who are ready to make the decision now and those who need a little more information before they convert.
Okay, so the whole idea of having a professional wingman to help you find dates and a meaningful relationship is already pretty cool. But when you’re faced with the prospect of hiring one, it also raises questions. How does it work? How much does it cost? Is this really going to help me?
That’s why we love this landing page for Thomas Edwards, the original Professional Wingman himself, which outlines exactly what a complimentary coaching session is going to achieve. Plus, it’s clear that it’s complimentary, thanks to the boldly-colored call-to-action button above the fold.
Once you click that button, you aren’t taken to a new page. Instead, an interstitial form appears right there. And while it does request a lot of information — some of it a bit personal — it also sends the message that The Professional Wingman is going to take this seriously, but only if you do, too.
3) Muck Rack
This landing page design has it all. It’s visually appealing and interactive, offers scannable yet descriptive headers about Muck Rack’s services, and uses quotes from industry professionals as social proof. Plus, the page is intuitive and easy to navigate.