Goal: To create the world’s most effective landing page.
Problem: Where the heck do I start?
Crafting a competition-crushing landing page is not for the faint of heart. There are dozens of different components to keep in mind, a whole science of psychology lurking beneath the surface, and the vague idea of “what the customer wants” whispering in the background.
How can you demystify the process and unleash your landing page, to the amazement of the watching world?
Keep reading, and I’ll lay it out for you. But before I do, I want to assure you…
There is no standard manual on the creation of a perfect landing page.
Isn’t there some practical, step-by-step guide to putting together such a landing page? There are guides on how to build a real rocket. What about landing pages? Where is the easy, go-to guide?
You’re reading the closest thing to it.
Sadly, there’s no one-size-fits-all instruction book. No matter how hard you look, you’ll never find landing page Holy Grail. Why?
Landing pages have so many differentiating factors.
Landing pages are as different as the people looking at them. Every landing page has a different call to action (goal), a different reader (user), a different product or service, and a different niche.